Food and drink company Nestlé India has launched new packaging for its Maggi, Nescafé and Kitkat brands.
The new packaging will be added to 100 million Nestlé packs that will be on shelves by the end of this month.
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It will feature new taglines spreading awareness of issues around the education of girls in India.
The new packaging will also feature a blue band with information about Nanhi Kali, one of the largest non-governmental organisations (NGO) providing education to underprivileged girls across India.
Nestlé India chairman and managing director Suresh Narayanan said: “We are changing the packaging of three of our most iconic brands to sensitise and draw attention to the crucial need for society and citizens to embrace our collective responsibility in ensuring that girls are allowed, given access to and nurtured with the power of education.
“Girls with access to education not only improve their own lives but also bring positive changes to their families, communities and economies.”
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By GlobalDataThe company is currently running the Nestlé healthy kids programme, which has already reached out to nearly 100,000 beneficiaries.
Image: Maggi, Nescafé and Kitkat’s new packaging design. Photo: courtesy of Société des Produits Nestlé .
