Swiss food giant Nestlé has announced plans to adapt its approach to product packaging design to ensure consumers of all ages can use them without difficulty.

The company will pursue the approach of ‘inclusive design’, established at the University of Cambridge in the UK, to develop product design to meet the needs of more people, especially the elderly.

According to Nestlé, companies can use several tools to determine how they can make products easier and safer to use, in addition to maintaining freshness, provide easy-to-understand instructions and minimise waste.

Nestlé global head of packaging and design Anne Roulin said: "Putting the consumer at the centre of packaging development means creating products and packaging that are easy to use regardless of age, disability or physical condition."

As part of the initiative, Nestlé has partnered with Arthritis Australia to launch an accessibility benchmarking scale study to predict the range of people that can use the company’s packaging.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Nestlé packaging experts used specially designed gloves on some of its products to simulate the way the disease restricts an arthritis patient’s movement and strength.

Last year, the Nescafé Gold packaging was already redesigned to make the company’s coffee product easier to use for consumers of all ages with a new easy-to-hold jar, ‘click and lock’ screw cap and easy-peel foil cover.

In the US, the company launched new packaging for its ready-to-drink brand, Boost, in February 2011, which included an easy-to-grip bottle, an easy-to-open cap without the inner seal, and easy-to-handle multipack holders.


Image: Last year, Nestlé redesigned the Nescafé Gold packaging to make it easier to use and hold. Photo: courtesy of Nestlé.