The New Atkins Nutritional Approach weight management solution has unveiled new brand packaging to move into the conventional grocery market.
The new packaging will be seen across the entire range of Atkins products, which have been categorised into meal components, snacks and treats for low carbohydrate and sugar lifestyle. Products with a new look include cereal, pasta, bars, shakes, crackers and cookies.
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The refreshed packaging is intended to help consumers make better choices in accordance with their nutritional requirements for every eating occasion, making the range more accessible.
The products range with the new packaging is currently available in supermarkets, pharmacies and online.
In case of single bars, the new packaging is aimed to offer better positioning for the convenience segment and the on-the-move consumer, for those who follow Atkins diet, as well as for those who maintain a low-carb diet.
Atkins is also adding crispbreads to its range, which is the first product to be exhibiting the new packaging.
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By GlobalDataAtkins UK brand manager Mia Gambrell said: "The New Atkins product range was previously sub-branded in line with different phases of the Atkins nutritional plan. In a move to open the range up to those not necessarily following the Atkins diet but opting for a low carb lifestyle, the packaging has been simplified to clearly highlight nutritional information and functional benefits.
"Our aim is to offer the best tasting range of convenient low-carb products for every snacking and meal occasion, to help low-carb consumers to reach their weight, fitness and health goals."
Image: Atkins’ crispbreads is the first product to be exhibiting the new packaging. Photo: courtesy of Atkins UK.
