A new consumer study commissioned by US-based flexible packaging provider Bemis has found that 90% of consumers across the UK are open to cooking meat and other food products packed with OvenRite.

Developed by Bemis, OvenRite is a dual-ovenable film designed to reduce contamination of packaged food available for various markets.

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During the study, undertaken by Campden BRI, more than 100 meat eaters between the ages of 20 and 64 were interviewed.

"This consumer study is a direct reflection of consumer demand for innovative, convenient products."

Among the interviewed consumers, 90% have trusted that the meat would cook properly in the package.

Furthermore, 91% of the participants stated that they read on-pack directions, which makes ovenable films a handy and safe way to cook meat.

After using Bemis OvenRite, 85% of the consumers found that cooking in the pack would keep the ovenware clean and help retain the meat juices.

It has also enhanced flavour as well as avoided contamination of the food and environment.

Bemis Marketing and Innovation vice-president Fabienne Vanhorenbeke said: “This consumer study is a direct reflection of consumer demand for innovative, convenient products.

“Not only does the study prove that majority of consumers accept the notion of OvenRite, but it is also an excellent resource for retailers looking for top-of-the-line products that appeal to their consumers.”

The company noted that the OvenRite film enables cooking within the original packaging, keeping the meat infused with seasoning and sauces used to improve taste.

The film can be used to pack both frozen and fresh meat products.

With 60 facilities and 17,000 employees worldwide, Bemis currently operates in the American, Europe, and Asian regions.