Procter & Gamble (P&G) is set to launch new liquid laundry pack tubs with Child-Guard closures for its Tide PODS and Gain Flings products.

Developed after three years of research, the Child-Guard tub follows a series of product developments, consumer education initiatives and packaging upgrades to eliminate accidents related to P&G’s liquid laundry packs.

Designed to provide a stronger layer of protection, the new closure will require the user to squeeze both sides of the lid and twist at the same time to open.

P&G Fabric Care North America vice-president Sundar Raman said: “Since last year’s launch of the innovative Child-Guard bag for liquid laundry packs, we’ve been working hard to launch this same technology for our tubs.

“Knowing that access is a key factor in accidental exposures, we’ve made the new Child-Guard tub easy to close, but harder to open so parents and caregivers can both conveniently and safely store the product, further driving down accidents.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Packaging Gateway.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company previously introduced bags with a Child-Guard zipper under its ongoing efforts to re-package liquid laundry packs and reduce related accidents.

"We’ve made the new Child-Guard tub easy to close, but harder to open so parents and caregivers can conveniently and safely store the product."

It was also associated with the development of a voluntary industry standard that set guidelines for manufacturers for laundry pack design and packaging.

P&G claimed that the company's efforts to increase awareness of child-resistant packaging has reduced accidents involving its liquid laundry packs by nearly 39%.

The company will continue its education campaign through multiple mediums concerning the availability of its new Child-Guard tub.

The new tubs are expected to reach stores soon and available throughout by the end of the year.

Image: The new child-resistant tub closure provides an even stronger layer of protection. Photo: courtesy of P&G.