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November 19, 2020

Nivea and Amazon India to introduce sustainable packaging

Skincare brand Nivea in partnership with online retailer Amazon India has reportedly introduced new eco-friendly ecommerce packaging.

Skincare brand Nivea in partnership with online retailer Amazon India has reportedly introduced new eco-friendly ecommerce packaging.

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‘Nivea Care Box’ is a ready-to-ship sustainable box claimed to be 100% recyclable and made using minimal material.

Additionally, it does not contain bubble wrap or tape and is said to weigh 10% to 15% lighter than the average box.

The move is in line with Nivea’s commitment towards sustainability and the initiatives embarked on by Amazon.

Nivea India supply chain director Somnath Das was quoted by media sources as saying: “We stand for skincare but we also care beyond skin.

“Sustainability is a big point on our C.A.R.E.+ agenda, therefore, we are absolutely delighted to present Nivea Care Box that has enabled us to take a step forward in sustainable sourcing and developing alternatives that have lesser impact on the environment.

“Our aim is to provide solutions in the most sustainable way possible where we work together with our partners and our consumers in creating a positive change for a better future.

“We hope that initiatives like these, in turn, influence other partners, suppliers, and vendors to provide more planet-friendly solutions.”

Nivea will first launch the ‘Care Box’ on selected items, with plans for a broader rollout in the future.

Last year, Amazon India announced its commitment to eliminate single-use plastic from its packaging by this year.

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Free Report
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Is dissolvable packaging the future?

Dissolvable packaging is designed to replace conventional plastic bags, films, labels, and pouches. This end-of-life solution is non-toxic and leaves no trace of microplastics. Upstream innovation means this packaging 'designs out' the waste often associated with plastic bags, and also means consumers are not forced to deal with finding a solution to plastic waste. Use our Foresights report to understand the future of dissolvable packaging, and formulate winning strategies for the road ahead. This report covers:
  • Drawbacks and advantages to dissolvable packaging
  • Current industry applications
  • Consumer insight into priorities surrounding sustainability and packaging
  • The pathway and considerations for dissolvable packing in terms of mass adoption and commercialization
Read our full report to gather key insights that will better inform your decision making, and help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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