US coffee co-packing and technology company NuZee has entered into a new partnership with Utah-based specialty coffee roastery and café Wasatch Roasting Company (WRC).
As part of this collaboration, NuZee will be responsible for providing its proprietary single-serve pour-over coffee packaging to WRC.
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By GlobalDataWRC, a provider of craft roasted coffees, sells its products both online and across Utah, mainly featuring in the Store Fine Foods’ two locations and at 17 Harmons grocery stores.
The latest partnership with NuZee will allow Wasatch to deliver its roasted coffee offerings in an easy-to-make single serving alternative, which can easily be carried on-the-go, such as for camping, in a hotel, while travelling or at home.
Wasatch Roasting Company owner Darren Blackford said: “As we continue to scale and refine our operations, we fully understand the value of innovation-driven partners such as NuZee that will ultimately help showcase the coffee crop that their coffee-producing partners worked so tirelessly to create.
“We look forward to working closely with the company’s management team and leveraging its packaging expertise in order to launch this new product.”
NuZee provides end-to-end innovative and sustainable solutions for small roasters as well as large global brands.
It partners with various companies to help them in expanding within the category of single-serve and private label coffee.
The company said it focuses on meeting the ‘unique’ process requirements of its customers and brands by fulfilling all the aspects of co-packing needs, including sourcing, roasting and blending along with its packing and packaging.
NuZee CEO Masa Higashida said: “We continue to grow our relationships with local, regional and national roasters and distributors throughout the US who are rapidly recognising the uniqueness and quality of our technology and service.
“Partnering with Wasatch Roasting Company will provide customers the opportunity to enjoy its delicious specialty coffee in our sustainable and convenient single-serve pour-over format.”
