Global skincare brand Origins and The Estée Lauder Companies (ELC) have entered a sustainable packaging partnership with chemical company SABIC and beauty packaging manufacturer Albéa.
The collaboration is intended to develop an advanced recycled tube package.
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SABIC’s certified circular polyethylene and polypropylene advanced recycling technology will be used for producing the tube.
The tube will contain a circular polymer resin.
Origins will use the tube for its Clear Improvement Active Charcoal Mask.
The post-consumer mixed plastics material made recycled tube will be available in market next year.
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By GlobalDataOrigins marketing and product development Francesca Damato said: “Respect for the well-being of your skin and our planet is ingrained into our brand’s DNA.
“It guides our actions and is reflected in our Origins offerings which is why we’re excited to partner with SABIC and Albéa to provide our consumers with a safe, high-quality and responsible packaging solution that helps reduce our impact on the environment.
“Together, we have an exciting opportunity to define how the prestige beauty industry can create sustainable, attractive packaging solutions that please both consumer and the planet.
“This is a significant first step in the transition towards a circular economy, helping to close the loop on plastic waste.”
Under this partnership, Albéa will offer its expertise to use recycled resins to develop a high-performing tube.
The partnership is in line with ELC’s sustainable packaging goals, to increase the amount of post-consumer recycled (PCR) material in its packaging by up to 50% by 2025.
The company also pledged to make at least 80% of the brand’s packaging by weight to be recyclable, refillable, reusable, recycled or recoverable by 2023.
