US-based Pacific Natural Foods is set to roll out new packaging for its soup, broth and non-dairy beverage lines in 2012.

The packaging, which is expected to hit shelves by mid-2012, includes a modernised logo, a back panel that better communicates the brand story and core values, as well QR codes that provide recipe ideas when scanned with a smart phone.

According to the company, the updated design will have better impact on shelf, making the products easier to find and purchase. Pacific will apply the changes across all of its product categories, with the aim to create a consistent brand presence.

Kevin Tisdale, Pacific Natural Foods director of marketing, said: "On our old packaging, the colors, typography and logo treatment were inconsistent. Now you’ll see a stronger block of Pacific products on the shelf, making it easier for shoppers to find and buy their favourites .We expect the recipe ideas accessed by the QR codes to also contribute to a higher basket ring for retailers."

The company last updated its logo nine years ago and has focused on expanding its product offerings and building brand loyalty with consumers. Pacific Natural Foods offers a wide variety of all natural and organic food and beverages, including soups, broths, non-dairy beverages, as well as pot pies in the US and Canada.