UK packaging design services firm Parker Williams has revamped Rachel’s yogurts packaging with its Bright ID technology.
The company claims that the redesigned packaging features hand-scripted lettering that seek to offer a personal touch, while Bright ID technology optimises Rachel’s core visual equities.
Go deeper with GlobalData
Additionally, the company retained original circles motif and updated it to provide colour coding for the range.
Rachel’s yogurts with updated packaging will be available for sale across Sainsbury’s, Waitrose, Asda, Morrisons and Ocado, starting from June.
The development is the company’s first redesign over the past five years and the new design has been created to match the taste of the product.
See Also:
Lactalis Nestle chilled dairy marketing manager Daniel Wheeler said: "Parker Williams has done an outstanding job in redesigning the Rachel’s range, this was our first refresh in five years, across all 40 SKUS, so this was no mean feat.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData"The Parker Williams team have expressed our positioning of the genuine pleasurable taste with style, class and simplicity, bringing our food values to life."
Parker Williams creative director Jo Saker said: "We wanted to strengthen communication and engagement with the core values in a way that respects the existing brand equities."
