US-based recyclable aluminium bottled water brand PATH, in collaboration with Paramount Consumer Products, has launched two new ‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ bottles.
Available in 16.9floz capacity, the new bottles are 100% recyclable and refillable.
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By GlobalDataThe bottles, according to PATH, are also bisphenol A free and comprise ‘ultrapurified’ still water, which has added electrolytes alongside a balanced pH of 7.5.
The two limited-edition aluminium bottles are available for purchase exclusively across American retailer Target’s stores and website (Target.com).
Each individual bottle is retailing at $1.99.
PATH co-founder and CEO Shadi Bakour said: “In response to rising consumer demand for sustainable solutions, we are proud to partner with like-minded brands to create innovative products that reflect cultural trends.
“With Paramount Pictures and Nickelodeon Movies’ Teenage Mutant Ninja Turtles: Mutant Mayhem joining forces with PATH, we are witnessing an exciting convergence of pop culture and environmental responsibility.”
Paramount Consumer Products is responsible for managing licensing and merchandising for its parent global media and entertainment company Paramount.
The move coincides with the release of the aforementioned movie, which is in cinemas now.
In 2020, PATH announced the launch of its sparkling, alkaline, and still-water lines, all in recyclable aluminium bottles.
Since its inception in 2015, the brand has contributed to saving more than 350 million single-use plastic bottles from reaching landfills and oceans.
Through the unique limited-edition-characters bottle designs, PATH said it aims to make hydration and sustainability more enjoyable for both parents and their children.
