US-based dairy product vendor Penn State Berkey Creamery has unveiled a new packaging design for its ice cream containers.
The new design will feature on containers of the company’s recently introduced THON Gold Ribbon Ripple ice cream flavour.
According to the company, the new packaging makeover enhances customer experience with ‘easy-to-read’ ingredient and nutrition information.
The design also features a new seal that creates awareness and helps promote Creamery products as a brand.
Penn State Berkey Creamery assistant manager Jim Brown said: “We have had the same product packaging design for decades. As we forge ahead with new promotions and products, we felt it was time to refresh our look to reflect the future, all with the customer experience in mind.”
High-resolution photos extending across the label will allow consumers to inside the container, enabling them to see product details such as colours and ingredients.
Based at Pennsylvania State University, the company designed the new look in partnership with the College of Agricultural Sciences’ creative services department and creative agency HZDG.
In addition to the makeover, the packaging will retain traditional elements of the previous look such as the blue and white colouring, in an attempt to please loyal customers, who are alumni of the university.
Penn State Berkey Creamery manager Tom Davis said: “It’s tradition with a twist. We’ve created something new, but with a respectful nod to the past of the Creamery and Penn State. The new look is distinctive and allows immediate recognition of our Creamery brand.”
In order to renovate the design, the company is also adding catchphrases on its more popular ice cream flavours.
The company intends to roll out the new product packaging in phases, expanding it to other pints and ice cream containers.
Later this year, consumers can find the design on other Creamery products such as beverages, yoghurt, coffee and cheese.