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July 16, 2018updated 06 Aug 2018 10:14am

PET Engineering develops packaging for Italian functional waters range

PET Engineering has designed a new packaging for Acqua Vitasnella’s ‘Le Linfe’ range, which includes three sugar-free and zero-calorie functional waters.

PET Engineering has designed a new packaging for Acqua Vitasnella’s ‘Le Linfe’ range, which includes three sugar-free and zero-calorie functional waters.

Acqua Vitasnella is a brand belonging to Italian bottled mineral water company Ferrarelle.

The functional waters available under the ‘Le Linfe’ range includes a combination of aloe vera, birch sap and coconut water.

PET Engineering was tasked with the job of creating the packaging design for the range, with regard to both the shape and graphics of the bottle.

“The packaging provides continuity in terms of appearance and meaning with Acqua Vitasnella products.”

The company created the packaging in such a way that it reflects the lightness of the water and the functional benefit of each variant.

Through the ‘Le Linfe’ range, Acqua Vitasnella intends to target individuals who are health-conscious, especially women.

The features of the new packaging resemble those on the Acqua Vitasnella bottle.

The artwork on the packaging symbolises water entering the body and excess liquids and toxins being eliminated.

According to PET Engineering, the packaging provides continuity in terms of appearance and meaning with Acqua Vitasnella products, while offering a distinct image for ‘Le Linfe’ through a different shape.

The bottle features a full-sleeve that gives details about each variant, including the main ingredient and its benefits.

Previously, the company created two packaging solutions for Ferrarelle’s Fonte Essenziale and Acqua Vitasnella.

Last month, it developed a visual design for the packaging of Vitafit’s ‘Grazia’ Italian-inspired Mongolian ice-cream range.

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