According to the FTC, Phusion Projects has falsely claimed that a 23.5oz can of Four Loko, at 11% or 12% alcohol, had the same amount of alcohol as one or two typical 12oz beers and consumers could drink a whole Four Loko safely in its entirety on a single occasion.
But actually, a 23.5oz Four Loko contains about as much alcohol as four or five 12oz cans of regular beer and is not safe to drink in a single sitting.
The new labels will name the amount of alcohol a can of Four Loko contains and compare it to the amount in regular beer.
Accordingly, a 23.5oz can of Four Loko having 12% alcohol by volume will carry a label that states: ‘This can has as much alcohol as four regular beers’.
The company will also pack the drink in resealable containers.