Confectionery and biscuit company Pladis UK and Ireland has committed to making its plastic packaging recyclable, reusable or compostable by 2025.
As part of its commitment, the company will join the On-Pack Recycling Label scheme and refresh its labels to educate customers on how and where to recycle their packaging.
The company has joined the UK Plastics Pact and extended its partnership with TerraCycle to make the product packaging recycled across its portfolio.
Pladis UK and Ireland customer vice-president Scott Snell said: “We’ll be working closely with industry partners to make all our plastic packaging recyclable, reusable or compostable by 2025.
“We want to make sure all our consumers have the opportunity to recycle their wrappers, which is why we’ve extended our TerraCycle partnership to our entire snacking range.
“97% of households buy biscuits over the festive period, and the vast majority of these contain plastic packaging that could be recycled through Pladis’ TerraCycle partnership. Now is the perfect time to start recycling those wrappers.”
The food company is planning to educate customers on recycling its plastic wrappers by working in collaboration with TerraCycle over the next six years.
It is also asking customers to send their wrappers to TerraCycle by Freepost or drop them off at nearly 500 collection points located across the UK.
TerraCycle CEO and founder Tom Szakysaid: “Pladis has been a valued partner of TerraCycle for a number of years now in the UK and Ireland.
“It was great to see them expand the programme to cover the cracker and cake wrapper categories, which was well-received by consumers.”