Disposable polypropylene cup manufacturer Plastico has collaborated with Closed Loop Environmental Solutions to introduce a ‘closed loop’ compliant plastic cup in the UK.
The new cup is scheduled to be launched next January.
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Every purchase of the new cup will include a contribution from the supply chain that will be directly invested to fund the development of a collection and recycling system that will aim to procure all circulating cups by Plastico.
The company expects that following the initial investment, the solution will become self-funding as it moves from a linear to a more circular model.
Plastico UK and European sales head John Reeves said: “We see real value in these used materials and have a responsibility to put in place closed loop schemes that transform these assets in a number of innovative ways.
“This is a complex issue and difficult to execute industry-wide. This is why we have partnered with Closed Loop Environmental Solutions who have a proven capability in designing and implementing customer and market programmes, and with particular expertise in recycling plastic bottles and paper cups.”
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By GlobalDataThe reclaimed material from the ‘Closed Loop’ cup will initially be used in making non-food related plastic products.
In future, the company intends to use the recycled material for its catering product range.
The move is expected to reduce the dumping of single-use plastics into the landfill or getting into the rivers and oceans, causing significant environmental damage.
Plastico recently invested £5m in its UK-based manufacturing facilities in a bid to fulfil its future growth plans by increasing their capacity and decreasing overall carbon footprint.
