Receive our newsletter – data, insights and analysis delivered to you
  1. News
November 12, 2018

Procter and Gamble introduces Tide’s new Eco-Box packaging

Global consumer goods major Procter and Gamble (P&G) has revamped the packaging of the Tide liquid detergent with a new Eco-Box.

Global consumer goods major Procter and Gamble (P&G) has revamped the packaging of the Tide liquid detergent with a new Eco-Box.

Tide Eco-Box marks the first product launch from P&G Fabric Care’s e-commerce innovation group.

Designed specifically for e-commerce, the company will deliver the Tide Eco-Box to customers in a sealed cardboard box.

According to the company, the new concept is designed to offer a lighter shipping solution for online deliveries and reduce the need for layers of packaging.

Tide Eco-Box is made using 60% less plastic and 30% less water compared to 150oz Tide press-tap. The company used the ultra-compacted formula to make it light.

P&G Fabric Care group e-commerce innovation brand manager Isaac Hellemn said: “We know that the ‘last mile’ remains the biggest challenge both economically and ecologically in e-commerce.

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
Cutting-edge innovation in fish packaging

“The Tide Eco-Box is designed to keep the convenience of online shopping for the consumer but reduce the overall impact of that convenience on our environment.”

“The Tide Eco-Box is designed to keep the convenience of online shopping for the consumer but reduce the overall impact of that convenience on our environment.”

The pack features a dosing cup, a new ‘no-drip’ twist tap and a pull-out stand to raise the height of the box for dosing on flat surfaces.

Customers need to sign up to place orders at TideEcoBox.com.

P&G North America fabric care business vice-president Sundar Raman said: “For the first time, we have designed a package ‘eComm-Back,’ beginning with the unique challenges and opportunities the e-commerce environment presents.

“This is a fundamentally different approach than we’ve taken in the past and represents our relentless obsession with delighting consumers, wherever they want to purchase our brands.”

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU