Kemira
Chemistry and Application Expertise for Paper and Board Producers
Global consumer goods major Procter and Gamble (P&G) has revamped the packaging of the Tide liquid detergent with a new Eco-Box.
Global consumer goods major Procter and Gamble (P&G) has revamped the packaging of the Tide liquid detergent with a new Eco-Box.
Tide Eco-Box marks the first product launch from P&G Fabric Care’s e-commerce innovation group.
Designed specifically for e-commerce, the company will deliver the Tide Eco-Box to customers in a sealed cardboard box.
According to the company, the new concept is designed to offer a lighter shipping solution for online deliveries and reduce the need for layers of packaging.
Tide Eco-Box is made using 60% less plastic and 30% less water compared to 150oz Tide press-tap. The company used the ultra-compacted formula to make it light.
P&G Fabric Care group e-commerce innovation brand manager Isaac Hellemn said: “We know that the ‘last mile’ remains the biggest challenge both economically and ecologically in e-commerce.
“The Tide Eco-Box is designed to keep the convenience of online shopping for the consumer but reduce the overall impact of that convenience on our environment.”
The pack features a dosing cup, a new ‘no-drip’ twist tap and a pull-out stand to raise the height of the box for dosing on flat surfaces.
Customers need to sign up to place orders at TideEcoBox.com.
GlobalData's TMT Themes 2021 Report tells you everything you need to know about disruptive tech themes and which companies are best placed to help you digitally transform your business.
Find out moreP&G North America fabric care business vice-president Sundar Raman said: “For the first time, we have designed a package ‘eComm-Back,’ beginning with the unique challenges and opportunities the e-commerce environment presents.
“This is a fundamentally different approach than we’ve taken in the past and represents our relentless obsession with delighting consumers, wherever they want to purchase our brands.”
Chemistry and Application Expertise for Paper and Board Producers
Cleaning Technology for the Flexographic, Gravure and Offset Package Printing Industries
End-of-Line Casepacker, Carton Erector and Crate Packer Systems