US-based apparel company PVH has joined the How2Recycle programme, an initiative that creates labels for recycling purposes.
PVH is the owner of multiple clothing brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo, Warner’s, and IZOD.
The company will recyclable instruction labels, offering information on how to recycle its Calvin Klein underwear packaging.
PVH Corporate Responsibility group vice-president Marissa Pagnani-McGowan said: “As a global apparel company, we recognise that we have a responsibility to reduce waste, and one key way to do so is by minimising our packaging and making it recyclable.
“How2Recycle labels will make it easier for our consumers to understand how to discard unwanted items in the most sustainable way possible.”
The How2Recycle Label is a US-based standardised labelling system, which provides recycling instructions to consumers. It also helps in reducing confusion among the customers on how to recycle the packaging of the product after use.
Applicable to all packaging formats, the How2Recycle label is used by more than 90 companies and around thousands of brand products.
How2Recycle project manager Caroline Cox said: “PVH is blazing the trail by being the first company in the apparel space to commit to featuring accurate, consistent recycling labels on their packaging.
“The reach of their iconic brands will empower a new sector of consumers to recycle more and more accurately. We are elated to welcome PVH to How2Recycle and hope that their leadership will inspire other apparel companies to join in.”