Australia-based brewery XXXX has launched a series of commemorative Gold Coast (GC) 2018 beer cans to celebrate the upcoming Commonwealth Games.
Launched in partnership with Commonwealth Games Minister Kate Jones, the XXXX Gold cans have been designed and developed by the brewery 36 years after it created a similar series of cans for the Brisbane Commonwealth Games in 1982.
Go deeper with GlobalData
Jones said: “In years to come, these cans will be a special part of Queensland’s history.
“It’s pieces of memorabilia like this that last generations – people will be able to hand down these cans as a reminder of the largest event in Queensland’s history.”
The limited edition of the new GC2018 cans will be incorporated with different themes, such as swimming, cycling and running, as well as celebrate the return of the Commonwealth Games to Queensland.
Jones added: “The XXXX brewery is an icon in Queensland so it’s only fitting they produce the official commemorative cans for the Commonwealth Games.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataXXXX Brewery director Irene Bell said that the new series of cans would be packed in specially marked cartons of XXXX GOLD.
The GC2018 range will also be available at major liquor outlets across Queensland from March and sold throughout the games.
Bell further said: “We are really excited to be brewing XXXX GOLD in these special cans and create something nostalgic for Queenslanders.
“The commemorative cans are a nod to our longstanding support of the games and the Australian team.
“Sport brings us together and helps us celebrate the best of being Australian, something we hope the commemorative cans will also achieve.”
