British skincare products manufacturer REN Clean Skincare has announced it will start using a 100% recycled bottle, partially sourced from ocean plastic, in order to help tackle plastic waste.
The hybrid plastic will be collected by NGOs from oceans, beaches, rivers, lakes and their banks.
According to REN, the initiative is in line with its strategy to become a zero-waste brand by 2021 and use 100% recyclable, reusable, compostable packaging for its products.
The company collaborated with US-based recycling firm TerraCycle to create the new bottle, which contains 20% retained ocean plastic.
TerraCycle CEO and founder Tom Szaky said: “The problem of plastic in our oceans and on our shores is a monumental one and we are happy that REN Clean Skincare has chosen to partner with TerraCycle to create a bottle from 100% recycled plastic, including reclaimed ocean plastic.
“In addition to being 100% recycled, the new packaging will be easily recyclable on the backend, reinforcing REN Clean Skincare’s commitment to their goal of becoming a Zero Waste brand.”
Consumers will be able to use the brand’s Atlantic Kelp and Magnesium Body Wash in their new 100% recycled plastic packaging later this year.
REN Clean Skincare intends to use a new metal-free pump to replace its existing pump, which contains a metal spring, in order to reduce the environmental impact of its bottles.
This recycled plastic packaging will be expanded next year to include additional products in the range such as hand and body lotions.
REN Clean Skincare CEO Arnaud Meysselle said: “The beauty industry is one of the worst offenders when it comes to the over-use of packaging, and an alarming percentage of it is non-recyclable.
“Plastic packaging that ends up in landfills and waterways – as opposed to the recycling stream – remains there for decades, and even centuries, causing toxicity to our land, oceans, rivers, lakes and beaches.”
Meysselle has also urged the beauty industry to develop new measures to curb packaging waste and tackle environmental pollution.