Canadian zero-waste packaging platform has secured a C$100,000 ($78,300) seed investment from independent federal foundation Sustainable Development Technology Canada (SDTC).

The company will use the investment to expand its Internet of Things (IoT) enabled technology platform, as well as help food companies to switch to a circular economy for packaging.

Reusables CEO and co-founder Jason Hawkins said: “SDTC invests in clean technology trailblazers with the potential to transform the environmental and economic prosperity of Canada.

“We are honoured to receive their backing and look forward to a long-term partnership focused on impact.”

Reusables said that its tech-enabled platform for zero-waste packaging has been evolving into one of the leading solutions to single-use plastic waste since its launch last year.

The company has a large pipeline of opportunities with food retailers and packaging distributors across North America.

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It is backed by LOI Venture, a pre-seed and seed venture fund founded by Ryan Holmes and Manny Padda.

Reusables will use the proceeds from the ongoing seed funding round to facilitate the expansion of its footprints in the US and Canada.

SDTC president and CEO Leah Lawrence said: “To seize the opportunities of the Net Zero economy in Canada, we need to be supporting all stages of innovation.

“Seed companies like Reusables represent the next generation of sustainable solutions paving the way to a greener future.

“SDTC is proud to support innovative young companies get their ideas off the ground.”

The investment from SDTC comes after Reusables was accepted into the Canadian Technology Accelerator (CTA) for climate-tech companies looking to expand into the US and raise capital.

In June this year, the company partnered with North American restaurant chain Earls Restaurant Group to launch a zero-waste takeaway initiative.

The scheme will allow customers to collect or take delivery of orders through DoorDash and other channels in reusable takeaway packaging.