Rexam designs polar bear cut-out tab for Mack

Rexam Beverage Can Europe has created a polar bear cut-out tab for Norwegian beverage company Mack’s newly designed Arctic Beer series Arctic Ice and Arctic Lite.

According to the company, the new tab is a slick and simple update of the original can design that will be carried across each product in the range.

The company has used Rexam’s coloured cut-out tab and selected the polar bear as a symbol to reflect the products positioning as it represents the image of the Arctic.

Earlier this year, Mack put the redesigned Arctic Beer on sale in Norway but it has been adapted to EU guidelines for possible future distribution opportunities.