UK-based Rexam has provided cans for German company Denninghoffs’ Schwarzbier and Weizenbier beers, which will be available in China from May.

The new cans use Rexam’s high-definition printing to create the image of a traditional Bavarian hunter, set against dark and tanned backgrounds.

Rexam’s plant in Milton Keynes, UK, has produced the 50cl beer cans.

"There is huge demand for German beer in China, which is why we decided to launch in this market first."

Denninghoffs CEO Thomas Kühn said: "There is huge demand for German beer in China, which is why we decided to launch in this market first. To mark the occasion, we wanted to innovate and moving to can seemed the perfect option.

"The design agency, Laut & Schoen, created the design on behalf of Denninghoffs and the Rexam team did an outstanding job of transferring the design onto the can, which will undoubtedly stand out on the shelf.

"We can’t wait to see the response from our Chinese consumers and are excited to roll the new format out globally."

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Rexam recently provided packaging for German drinks company BLC Black Labels’ energy drink brand, Schwarze Eule.

Designed for three new Schwarze Eule flavours, the solution uses Rexam’s 250ml slim format and its value-added matt over varnish.

The cans display three new designs, which are said to reflect the nature of the brand.

Image: The new canned packaging range displays image of a traditional Bavarian hunter. Photo: courtesy of Rexam.