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June 13, 2016

Rexam provides cans for Hobsons’ new beer brand

UK-based beverage can maker Rexam has provided packaging solutions for Hobsons's new range of canned beers, named The Hat Collection.

Rexam

UK-based beverage can maker Rexam has provided packaging solutions for Hobsons’s new range of canned beers, named The Hat Collection.

British craft beer brand Hobsons has been involved in the cask and bottled brewing sectors and plans to launch its first canned beers with The Hat Collection.

Hobsons’s new canned beer range includes the Skimmer, the Explorer and the Stove Pipe variants, which are available in 30cl cans.

Hobsons Brewery commercial director Reuben Crouch said: "We first met Rexam at a craft beer masterclass in 2015, where we were educated on the benefits of the aluminium can as a packaging format.

"We wanted a new design that appealed to a wider contemporary audience and reflected these new beer styles. Rexam took our designs and was able to apply them to aluminium.

"As well as looking fantastic, the cans are infinitely recyclable, helping us in our quest to become the UK’s most sustainable brewer."

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Inspired by the symbolic coke hat, The Hat Collection exhibits Hobsons logo with each beer named and designed around a different hat’s personality.

"We wanted a new design that appealed to a wider contemporary audience and reflected these new beer styles."

The new packaging designs reflect different flavour profiles of the beers and are finished with a matt over varnish.

Rexam key account manager Corina Maeting said: "The craft beer sector is key for us at Rexam.

"We are dedicated to supporting smaller brewers to make the move to can.

"It’s a growing global industry and it’s fantastic to see that initiatives, such as our Craft Beer Masterclass, have value and provide a platform to engage with brands that may not have ever considered the can for their products."

The new beer range is filled by WeCan Solutions and manufactured at Rexam’s Wakefield plants in the UK.


Image: Hobsons’s new canned beer range includes the Skimmer, the Explorer and the Stove Pipe variants. Photo: courtesy of Rexam.

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