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March 30, 2022

Robinson develops packaging for Holdsworth’s Easter chocolates

The packaging is made entirely from post-consumer recycled paperboard.

UK-based packaging company Robinson has developed sustainable and recyclable packaging for confectionery brand Holdsworth’s Easter chocolate gifts.

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The company has produced two limited-edition Easter boxes for Holdsworth’s Easter bunny treat bag and popping candy egg.

The packaging is made entirely from post-consumer recycled paperboard.

Recycled water bottles were used to produce the packaging’s clear viewing window, which adds to the solution’s sustainability.

Robinson’s new product development director Jon Walker said: “Producing high-quality, creative, engaging packaging for brands and retailers at an affordable price is key.

“Being an independent company means that we can be flexible to the needs of Holdsworth. We turned around production from design to delivery in just 3-4 weeks.”

Robinson said that the sustainable packaging is printed using six colours and is finished with foil blocking to add a ‘luxurious’ feel to the design.

The company produced a small bespoke solution for Holdsworth as the Easter packaging was only needed in small quantities.

Holdsworth Chocolates managing director David Sharples said: “Whenever we produce packaging, including for special celebrations such as Easter, we aim to make sure all the materials we use are sustainable and can be recycled.

“Sustainable packaging is a collective goal for both Robinson and Holdsworth.

“Our brand was developed on a passion for creating beautiful hand-crafted chocolates, using the finest of everything, which is why it is so important that we invest in high-quality sustainable packaging that reflects our values too.”

Robinson previously collaborated with Holdsworth to produce a range of 160g chocolate boxes.

Last year, the company acquired Danish packaging company Schela Plast for £7.7m as part of its ‘dynamic development strategy’.

Robinson and Schela Plast both offer sustainable packaging for personal care and household products.

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Free Report
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Keeping the consumer sweet – Packaging developments in Chocolate, Confectionery, and Desserts

GlobalData’s Category Packaging Opportunities 2022 report on Chocolate, Confectionery, and Desserts provides a detailed look into what trends are driving new packaging formats and innovations in the sector. Chocolate, confectionery, and desserts, thanks to common associations with pleasure and enjoyment, are consumed throughout the year and across all occasions. Because of this, players in this category are always looking for new packaging solutions that will appeal to evolving consumer needs. From environmentally friendly pack materials, to novel designs that enhance a product's functionality or convenience, this report shines a spotlight on interesting product developments from around the world. Key features included in the report:
    • Analysis on the consumer behavior and preferences driving packaging innovation in the sector
    • The importance of top trends, from Environmental Responsibility to Resource Scarcity
    • An array of examples, picked by GlobalData, of worldwide standouts in the category
    • Actionable takeaways to help build a successful brand strategy
Leverage this invaluable brand insight now and make it work for you. Download this report.
by GlobalData
Enter your details here to receive your free Report.

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