Robinsons has made a significant change to its packaging in a new trial. The company has introduced the Robinsons Ecopack, an alternative carton to its iconic Robinsons bottle.

This packaging change aims to tackle the issue of waste, with each serving of the Ecopack containing 85% less plastic compared to a one-litre bottle of its Double Concentrate.

Reducing waste and increasing concentration

According to Robinsons, the higher concentration of the squash in the Ecopack carton makes it equivalent to three single concentrate bottles. Each 500ml carton contains 60 servings, making it a convenient and sustainable option for consumers.

The new packaging is also environmentally friendly, as it is made with 89% plant-based materials, primarily consisting of responsibly sourced paperboard.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Available in three flavours and sold alongside regular bottles

Shoppers will be able to find the new Ecopack in three popular flavours: orange, apple and blackcurrant, and summer fruits. These cartons will be available in 385 Tesco stores starting this month.

Robinsons will continue to sell its regular bottles alongside the new packaging. Robinsons innovation lead Fiona Graham expressed the brand’s commitment to improving its environmental impact through continuous innovation.

She highlighted that while there is no single solution to packaging challenges, the Ecopack represents a step forward and offers consumers a range of options.

The trial comes after Asda’s move to clear milk bottle tops

Robinsons’ trial of the Ecopack follows another recent initiative in the retail industry. Asda, a major supermarket chain, announced that it would switch to clear milk bottle tops across all its stores to reduce plastic waste.

Currently, the blue, green and red tops used to indicate full-fat, semi-skimmed and skimmed milk cannot be recycled. By introducing clear bottle tops made from 30% recycled plastic, Asda aims to increase recycling and contribute to a more sustainable future.

The introduction of the Robinsons Ecopack and Asda’s switch to clear milk bottle tops represent ongoing efforts within the retail industry to address environmental concerns and reduce plastic waste.

These initiatives demonstrate a commitment to innovation and sustainability, providing consumers with more environmentally friendly options and encouraging responsible consumption and recycling practices.