Danish plastic packaging firm RPC Superfos has developed a new customised squeezy polyethylene terephthalate (PET) bottle for Grace Foods UK’s Encona Taste Explorers range of sauces.
Encona is claimed to be one of UK’s most popular hot pepper sauce brands and is available in flavours such as West Indian Original Hot Pepper Sauce and Thai Mild Sweet Chilli Sauce.
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The new bottle features a larger label surface to make the product more visible on the shelf. It is also slightly taller and narrower than its predecessor.
Grace Foods UK’s brand manager Sam Bidgood said: "Squeezy bottles are ideal if you look for a clean way to dispense sauces.
"Plastic bottles are easy to use so they are perfect for sauces, which consumers enjoy more frequently than others."
The new pack design holds the same volume of sauce as before, while it ensures the right mix of renewal and familiarity for the consumer.
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By GlobalDataBidgood also noted that plastic packaging helps save on costs, as there are fewer breakages and reduced transportation costs due to a lower weight.
In addition, a change in the pallet configuration contributes to more efficient use of storage space.
Grace Foods sells its products both in glass and in plastic packaging. It started the Encona range more than 40 years ago in a square glass bottle with the Encona brand embossed on the side.
Image: Grace Foods UK’s new Encona bottle is slightly taller and narrower than its predecessor. Photo: courtesy of RPC Superfos.
