View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
February 16, 2018

Sabra introduces new logo and packaging for complete product line

Hummus maker Sabra Dipping has unveiled an updated logo and redesigned packaging for its complete product line.

Hummus maker Sabra Dipping has unveiled an updated logo and redesigned packaging for its complete product line.

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

As part of the rebranding, the company has also restyled label design and original on-pack photography to provide a fresh look for the products.

Sabra Dipping is a US/Canadian joint venture of Pepsi Co and Strauss Group .

The new logo features customised Sabra wordmark and a reimagined Sabra sun with a chickpea heart surrounded by five sesame seed rays.

“The new designs enhance flavour expectation and beautifully convey Sabra’s brand personality and promise.”

The company has continued the red rim on the label, as well as reoriented the top label from horizontal to vertical.

Sabra Dipping chief marketing officer Eugenio Perrier said: “We are thrilled to introduce a fresh look for Sabra at an exciting time in the food world.

“Cultivating a natural evolution for this unique brand, we sought to enrich the way we communicate visually with consumers on the shelf and on the pack.

“From the Sabra sun, which is recast as a chickpea evoking the warmth at the heart of the Mediterranean, to fresh ingredients shot in the sunshine on a kitchen cutting board, the new designs enhance flavour expectation and beautifully convey Sabra’s brand personality and promise.”

According to Sabra, the new packaging will hit retail shelves later this month.

The company noted that vertical labels guide the eye to the new logo, flavour, ingredients and the transparent view of the product.

The cleaner side label with bold fonts and brighter colours integrates colour-coded flavour differentiation.

Branding and design firm Beardwood has worked with Sabra’s in-house team on the new creative elements.

Sabra produces plant-based dips, such as several flavours of hummus, guacamole and Greek yoghurt-based tzatzikis.

The company’s products are claimed to be non-GMO, vegetarian, organic, gluten-free, kosher and vegan.

 

Related Companies

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Packaging Gateway