The solution will be debuted at the Cosmoprof Asia 2023 exhibition. Credit: Schwan Cosmetics/Cision.

German company Schwan Cosmetics has announced the launch of its new refillable, mechanical lip liner cartridges to boost its sustainable beauty packaging offering.

The new packaging will be showcased during the Cosmoprof Asia 2023 exhibition, which is being held in Hong Kong between 14 to 16 November.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

This is the first time Schwan’s refillable mechanical lip liner range is being introduced in the Asia Pacific (APAC) market.

The ‘Power Up Your Pout’ range has a sustainable and eco-conscious design and comes with exchangeable cartridges.

It features a drop-shaped tip, which has been designed to mimic the natural shape of the lips and supports easy and precise application.

See Also:

The refill system of this lip liner will allow customers to acquire the new product without discarding their old Schwan lip liner packaging.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

This will reduce plastic waste and minimise environmental impact.

Schwan Sustainable Business Innovation manager Sandra Schäfer said: “We understand the needs and preferences of the Asian cosmetics market, which are characterised by fast innovation, product performance with high-quality standards, and most recently, an increased demand for sustainable product offers.

“We offer a wide range of products that cater to these demands, from natural and clean formulations to trendy, functional, and sustainable packaging solutions.

“This is an important part of our ongoing commitment to enabling our consumers to reduce the amount of waste from cosmetics products while still feeling great about their look and achieving the latest trending styles.”

The concept of refillability is an extension to the company’s existing ‘Refill & Style’ range of liquid liners, which serves as a sustainable alternative to single-use and disposable liquid liners.