Scott’s Protein Balls has introduced its new packaging and reformulated recipes, focusing on cleaner, more functional ingredients and a commitment to purpose-driven nutrition.
The brand’s best-selling flavors have been updated with plant-based ingredients, reportedly resulting in better taste, improved texture, and higher protein content.
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This new chapter for the company also includes a refreshed brand identity, highlighted by its participation in the 2025 Summer Fancy Food Show.
The 2025 Summer Fancy Food Show, North America’s largest speciality food and beverage event, will feature Scott’s Protein Balls’ new look and improved flavors.
The company said its new packaging and logo embody the brand’s evolution, reflecting on five years of growth.
The modern design, bold colors, and clear allergen information aim to attract health-conscious consumers while the hand-drawn logo and graphics pay homage to the brand’s artisanal roots.
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By GlobalDataThe reformulated recipes for three of the brand’s flavors now feature fewer, more recognisable ingredients, eliminating gums and erythritol in favor of allulose, a natural sweetener.
Scott’s Protein Balls increased the protein content by 60% per serving, offering a more satisfying, allergen-free snack. The packaging clearly displays the plant-based protein content, supporting consumers in their health-conscious decisions.
The business’ products are available in several stores online and in specific areas in the US.
