US-based dairy brand Shamrock Farms has launched a new packaging across its portfolio of milk-based offerings.

The new packaging will be available on the company’s entire product range, including premium ready-to-drink protein milkshakes, cold brew coffee and single-serve milk products.

"We’ve always prided ourselves on producing the best-tasting products, and the ability to innovate."

The new look will include redesigned clear PET bottles and vibrant graphics, which highlight the start of a company-wide evolution to more prominently display Shemprock Farm’s century-long commitment to purity and freshness.

The bold typography on the packaging gives information related to product health benefits, such as high-protein and low-calorie count.

The new design also features flavour-depicting imagery and signature green tops.

Shamrock Farms chief marketing officer Ann Ocaña said: “We’ve always prided ourselves on producing the best-tasting products, and the ability to innovate.

“With the help of award-winning design firm Flood Creative, our new packaging stands out on the shelf and better reflects our farm-fresh ingredients and delicious taste.”

Founded in 1922, Shamrock Farms owns a farm that hosts a herd of more than 10,000 cows.

The company’s milk-based offerings include Rockin’ Protein, Shamrock Farms Cold Brew Coffee & Milk and Shamrock Farms ready-to-drink milk.

The products are available in retail stores, more than 50,000 quick service restaurants and 40,000 grocery and convenience store outlets across the US.

The packaging will start with the company’s Rockin’ Protein and Cold Brew Coffee & Milk product ranges next week, before being expanded to cover its entire portfolio of milk-based products later this year.