Aseptic carton packaging supplier SIG has expanded its so+ma Vantagens programme with the opening of a new unit in the city of Campo Largo, Brazil.
The programme is run in partnership with NGO so+ma and enables underprivileged communities to practice a circular economy by correctly recycling waste.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new unit will complement SIG’s five other existing units located across the country in Vila Sandra, Mercado Municipal, Cotolengo, and Batel.
People can bring their recyclable waste to these locations, which will then be weighed and exchanged for loyalty points.
These points can be exchanged for professional improvement courses, including in photography, crafts, business, cooking, and fashion.
They can also use the credit as discounts in stores and for products provided by SIG’s customers.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataSo far this year, the programme has received 54,000kg of waste from more than 400 participants across SIG’s six hubs.
SIG South America sustainability manager Isabela de Marchi said: “Bringing this new unit, now in Campo Largo, shows that we are on the path of expansion and partnership with the programme and aligned with the objectives of the company’s global sustainability strategy, increasing the rates of packaging recycling in Brazil and encouraging people’s behaviour.
“And I am happy that this new location is in our home, since SIG’s industrial plant is located in Campo Largo.”
In April this year, SIG expanded its presence in India with the opening of its second production plant in Palghar, Maharashtra.
