Brand and packaging design agency Slice Design has created the new look for Kraft Foods’ Cadbury range of Christmas confectionery.

Slice has designed a contemporary look incorporating new quirky and unique cartoon characters as well as a new illustration style for the selection boxes.

The boxes are designed with a series of characters with distinct personality traits and include Santa, Rudy the reindeer and Clyde the snowman.

Slice also helped to create character bags, a new structural format to add value to the Christmas range.