Slice creates design for Cadbury confectionery range

5 October 2011 (Last Updated October 5th, 2011 18:30)

Brand and packaging design agency Slice Design has created the new look for Kraft Foods' Cadbury range of Christmas confectionery.

Brand and packaging design agency Slice Design has created the new look for Kraft Foods' Cadbury range of Christmas confectionery.

Slice has designed a contemporary look incorporating new quirky and unique cartoon characters as well as a new illustration style for the selection boxes.

The boxes are designed with a series of characters with distinct personality traits and include Santa, Rudy the reindeer and Clyde the snowman.

Slice also helped to create character bags, a new structural format to add value to the Christmas range.