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January 11, 2019

Smurfit Kappa launches sustainable packaging design competition

Smurfit Kappa has launched a packaging design competition in a bid to encourage the development of sustainable packaging solutions.

Smurfit Kappa has launched a packaging design competition in a bid to encourage the development of sustainable packaging solutions.

The new competition seeks ideas from the world community, including designers, engineers, inventors and creative thinkers, to address the growing challenge of non-recyclable waste generated daily.

According to a study, 40% of the total demand for plastic in Europe is for packaging requirements.

The sustainable packaging design competition outlines two specific challenges. The first challenge involves the development of an alternative for the plastic stretch wrap used around pallets during storage and delivery.

The second is for the development of a fully paper-based parcel with thermal protection for chocolates. This packaging is to be used in e-commerce sales channels.

“Our Better Planet Packaging Design Challenge aims to inspire the world’s design community to work on concrete problems in sustainable packaging design.”

Smurfit Kappa Innovation and Development vice-president Arco Berkenbosch said: “Packaging design has an essential role to play in reducing the amount of waste generated in day-to-day life, and in delivering a more sustainable future.

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“Our Better Planet Packaging Design Challenge aims to inspire the world’s design community to work on concrete problems in sustainable packaging design.

“We are looking forward to seeing the applications and discovering the first winning innovations of the Better Planet Packaging Design Challenge.”

The competition is open until 29 March. The winner of each design challenge will receive €8,000 and their innovation will be exhibited at the Smurfit Kappa Innovation Event in May.

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