A research conducted by corrugated packaging company Smurfit Kappa has revealed an increase in consumer demand for Bag-in-Box wines in the current year.
The survey was conducted in partnership with Wine Intelligence and analysed the behaviour of monthly wine drinkers in France and the UK.
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During the last six months, Bag-in-Box wine drew attention from 3.7 million new consumers in the two countries.
The increase in demand for Bag-in-Box wines is partly due to change in consumer behaviour caused by the Covid-19 pandemic.
Smurfit Kappa Bag-in-Box CEO Thierry Minaud said: “The future is bright for our Bag-in-Box solutions with the research finding that 4.4 million consumers are potential buyers of the product in the next six months.
“Bag-in-Box offers brands a more sustainable, cost effective and consumer-friendly packaging solution that meets current consumer expectations, explaining its unrivalled success and its strong market growth.”
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By GlobalDataAccording to the survey, the Bag-in-Box wine consumer market stands at around 12 million and four million consumers in France and the UK, respectively.
Additionally, it was observed that four in ten potential Bag-in-Box wine buyers were under 35 years of age. This buyer group also expressed interest in the product smaller formats.
The research also revealed 3l Bag-in-Box wine product to be the “most favoured” option.
Smurfit Kappa is one of the European leading providers for Bag-in-box solutions.
