Smurfit Kappa is planning to launch a new range of multi-purpose paper that will be suitable for both digital and flexographic printers.

The initiative is part of the company’s decision to bring digital innovation to the corrugated industry.

The company noted that advancements in digital printing, including customised graphic design, have proved beneficial to customers, offering them greater flexibility and enhanced sales.

For customers to fully tap the potential of digital print in relation to both packaging and Point of Sale displays, the printer should work in tandem with the packaging material.

“To offer our customers the right graphic design with the right flexibility and quality, Smurfit Kappa has embraced digital printing.”

Taking this into consideration, Smurfit Kappa decided to develop a new range of paper that can maximise the capabilities of digital print.

Smurfit Kappa Paper Division Product Development vice-president Lars Henriksson said: “To offer our customers the right graphic design with the right flexibility and quality, Smurfit Kappa has embraced digital printing.

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“This new range of paper has performed very well in our beta programme tests and looks very promising. It will be another step forward on our journey towards digitalising the paper-based packaging industry.”

The company expects the new paper, which is set to be launched later this year, to create new possibilities for the packaging industry.

While one of the properties of the new range being worked on currently is that it will be suitable for both UV and water-based digital print, it will also be compatible with traditional flexographic printers.

The company also noted that consumers can leverage customised graphic design developed using its ShelfSmart technology to bolster sales across all channels.