New FiberMax Packaging delivers more sustainable option for heavy and high-value products. Credit: Sonoco Products Company.

Diversified packaging company Sonoco’s Protective Solutions division has launched two new lightweight recyclable packaging, EnviroSense FiberMax Bulk Box and EnviroSense FiberMax Master Roll.

Designed for heavy and high-value products, the new paper-based packaging options have been added to its EnviroSense line of sustainable packaging.

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FiberMax Bulk Box packaging is designed to help the firm to increase transportation efficiency, lower storage space, and enhance stacking strength.

EnviroSense FiberMax Master Roll packaging is designed for manufacturers dealing with heavy, high-value materials in roll form, such as films, foils and laminates. It helps avoid damage, improve storage consumption and simplify recycling.

In addition, FiberMax Bulk Box costs about half of almost similarly sized wooden crates, while FiberMax Master Roll packaging can cost as much as 25% lesser compared to wooden crate alternatives.

Sonoco Protective Solutions division vice-president Carl Kraus said: “We believe we have a responsibility to develop more sustainable packaging to help protect and preserve our planet for future generations.

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“Although customers have relied on us for returnable packaging innovation, some supply chains need one-way and export solutions.

“The FiberMax Bulk Box and Master Roll solutions apply this same philosophy to the development of bracing and cushioning options for heavy and fragile goods, offering superior protection from the rigors of new distribution channels while at the same time providing an innovative new option that’s 100% recyclable.”

Earlier this month, Sonoco’s Alloyd Division launched a new, roll-feed, cut and seal machine for medical packaging applications.

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