Consumer packaging provider Sonoco has joined Holy Grail 2.0, a digital watermarks initiative to deliver on sustainability goals.

Facilitated by the European Brands Initiative AIM, Holy Grail 2.0 seeks to investigate whether the use of digital technology can help achieve circular economy.

It is the next iteration of the broader pioneering project HolyGrail 1.0, which was facilitated by the Ellen MacArthur Foundation and partners from the entire value chain.

Holy Grail 2.0 aims to prove the viability of digital watermarking technologies on packaging for accurate plastic waste sorting and increased recycling rates.

Sonoco consumer technology staff vice-president Jeff Schuetz said: “At Sonoco we recognise the critical importance of developing sustainable packaging solutions that will protect and preserve our planet for future generations.

“Sonoco has been engaged in sustainability efforts almost as early as our founding.

“We are one of the few companies in our industry with a recycling business, and we are highly focused on creating more sustainable packaging as evidenced by the introduction of our EnviroSense line, packaging with tomorrow in mind.

“Our EnviroSense portfolio focuses on attributes such as reduced environmental impact, optimized package-to-product ratio, increased use of recycled content, recyclability, responsible fibre sourcing, compostability, and the use of bio-based materials.

“And now we are proud to be a member of the Holy Grail 2.0 initiative, where we can help advance sortation and recycling of packaging of all types.”

More than 85 partners have already collaborated to refine and commercialise this concept.

In September this year, US media company automatic identification solution provider Digimarc’s platform was selected as the principal technology of “HolyGrail 2.0” initiative.