US-based supermarket chain Southeastern Grocers (SEG) has pledged to improve the sustainability of its own-brand packaging by the end of 2028.

As part of this, the company will stop using polystyrene and make all its own-brand packaging reusable, recyclable or industrially compostable.

It will also include an average of 30% post-consumer recycled material content in its packaging.

In addition, SEG aims to provide ‘clear’ recycling communications for all its own-brand packaging by the end of 2028.

In a statement, the company said: “Part of being a grocer that you can always count on means supporting the transition to more sustainable packaging.

“Since Southeastern Grocers’ own-brand packaging is just one link in the packaging value chain, we will work with manufacturers and other stakeholders to help ensure materials stay in use and avoid the landfill.”

SEG made the commitment in response to feedback from customers, associates and community members.

The retailer has also announced a partnership with How2Recycle, whose standardised labelling system provides recycling instructions to consumers using package labels.

SEG’s own-brand product packaging will now feature the How2Recycle label to inform customers on how to recycle it.

SEG president and CEO Anthony Hucker said: “At Southeastern Grocers, we value feedback from our customers, associates and communities and prioritise the matters that mean the most to them.

“We heard clearly that sustainable packaging is among their top concerns, and we listened!

“In response, we are working with our supplier partners to establish sustainable packaging goals and meet our commitments in 2028.

“We strive to be the grocer people can always count on, and we mean always.”

SEG operates grocery stores, liquor stores and in-store pharmacies across Alabama, Florida, Georgia, Louisiana and Mississippi.

The retailer owns the Fresco y Más, Harveys Supermarket and Winn-Dixie grocery store banners.