UK firm Spectra Packaging has developed a new print finish called Illuminate, which is designed to glow brightly under ultraviolet light.
The finish is not easily visible under normal lighting conditions and is meant to act as an anti-counterfeiting solution.
According to Spectra, product counterfeiting creates health risks for consumers as fake products would not undergo the same stringent testing as genuine products before commercialisation.
In addition, the firm has launched another print solution, Touch, allowing brands to add Braille to the packaging.
To maintain height consistency of the Braille alphabet throughout the packaging process, the new print facilitates accurate control measures while directly printing dots onto the surface of the container.
The control feature of the tactile print is intended to eliminate the need for custom tooling.
In addition to offering benefits for blind and visually impaired consumers, Touch is designed to highlight certain design features by providing an embossed finish.
Spectra sales director Jonathan Powell said: “We firmly believe packaging should not only look great, it should also make a difference to the end-user.
“These two groundbreaking offerings provide solutions that can make a difference with social responsibility in mind.”
Founded in 2007, Spectra’s portfolio includes a variety of packaging solutions for different brands across the cosmetics and personal care segments.
Apart from containers, the firm provides a range of caps, along with a custom moulding and tooling service.
The firm aims to deliver a complete packaging solution comprising initial conceptual design, development, decorative finishing and colouring.