The packaging is being launched in tandem with Starbucks’ tenth anniversary in the market. Credit: Starbucks.

Multinational coffeehouse Starbucks has launched new packaging for its single-origin Colombia Nariño whole bean coffee product, as the company commemorates its tenth year in the Colombian market.  

The new packaging pays homage to Nariño’s volcanic terrain, natural landscapes, the vivid blue sky.

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The region’s proximity to the Andes and the Pacific Ocean makes it an ideal place to cultivate distinctive coffee flavours, according to the company.

Starbucks entered the Colombian market in 2014 and has since expanded to six cities in the country, including Medellín, Cali, and Bogotá. 

The company introduced the Colombia Nariño coffee to its portfolio in the early 1990s and released it in Colombian stores in 2014. The product supports the local community by generating more than 700 jobs. 

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Starbucks Colombia director Cielo Morera said: “Our team is thrilled to kick off our tenth-anniversary celebration by honouring one of the most influential coffee-growing regions for the Starbucks brand in Colombia – Nariño.  

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“Since Starbucks first opened its doors in Colombia in 2014, we have had the privilege of strengthening our commitment to promoting locally grown coffee, offering 100% Colombian coffee in our handcrafted espresso-based beverages and in a variety of whole bean coffees.” 

Early last month, Starbucks started accepting reusable cups for drive-through and mobile orders across all the company-operated and participating licensed stores in the US and Canada.  

The company aims to make its cups 100% compostable, recyclable, or reusable by 2030. 

It also pledges to make its packaging with 50% less virgin fossil fuel-derived sources in the same timeframe.