Finnish pulp and paper manufacturer Stora Enso has designed a paperboard tub that reduces the use of raw materials and offers a lower weight for ice cream packaging.
Cupforma Ice is made with renewable sugarcane-based PE-Green coating packages. It is able to be produced using 290g/m² board without compromising packaging performance. A typical 0.5l ice cream tub is made of 350g/m² board.
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Stora Enso says that a weight reduction in packaging will generate savings for all companies throughout the supply chain. The paperboard is also suitable for packaging other frozen foods. It can be recycled with fibre-based cartons also.
Stora Enso fast food development manager Jaana Keskitalo said that the paperboard tubs used to pack ice creams are easy to open and close compared to plastic containers, which often hurt fingers.
“A round cup shape is a powerful brand builder in the ice cream business, as some of the world’s leading brands have shown us,” Keskitalo added.
“Our hectic lifestyle and the food-to-go trend are expanding the market for portioned food products. The recyclable, microwave-proof paper cups provide an environmentally sound packaging option for such products.”
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By GlobalDataStora Enso will introduce a new board-grade Cupforma Natura PP for microwave-proof cups at Interpack 2014 in Dusseldorf, Germany.
Image: Stora Enso’s new paperboard cup Cupforma Ice. Photo: courtesy of Katri Kapanen/Stora Enso Oyj.
