Finnish packaging company Stora Enso has introduced Ensovelvet, a new uncoated solid bleached sulphate (SBS) board designed for luxury packaging applications such as cosmetics, perfumes and other high-end consumer goods.
The board features what is described a “velvet-like” smoothness on both sides, offering a distinctive tactile experience.
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Available in weights from 240 g/m² to 320 g/m², Ensovelvet will be showcased at LuxePack Monaco from 29 September to 1 October 2025.
Ensovelvet is tailored to meet the growing demand for natural and renewable packaging solutions in the luxury sector.
It combines a natural uncoated surface with high stiffness and reliable folding performance.
The bright, premium SBS board is optimised for printability, making it ideal for applications where both touch and visual appeal are critical.
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By GlobalDataThe new board complements Stora Enso’s existing Ensocoat board, creating a comprehensive SBS carton range for brand owners and converters looking for “versatility” in coated and uncoated applications.
Both products are recyclable, aligning with the industry’s shift towards circular packaging solutions.
Ensovelvet’s uncoated design reduces material use in production, contributing to a lower carbon footprint while maintaining premium performance.
Stora Enso head of product line FBB, SBS, liner and book paper Tomas Larsson stated: “Luxury packaging is about more than protection. It’s about creating an impression. Ensovelvet gives brand owners a material with a distinctive, natural surface that helps their products stand out in a crowded marketplace. By adding it alongside Ensocoat, we now offer a complete SBS range that meets today’s design trends and tomorrow’s performance demands.”
In August 2025, Stora Enso opened its modern consumer packaging board production line at its Oulu mill in Finland, following a €1.1bn ($1.2bn) investment.
