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April 26, 2018updated 27 Apr 2018 11:45am

Survey says UK firms are failing to redesign packaging for e-commerce

A survey conducted by packaging specialists WePack has revealed that several packaging companies in the UK have failed to invest in redesigning their products destined for e-commerce.

A survey conducted by packaging specialists WePack has revealed that several packaging companies in the UK have failed to invest in redesigning their products destined for e-commerce.

Some 49.7% of the surveyed firms have not taken measures to alter their packaging design in order to cope with deliveries from popular sites like Amazon.

The survey suggested that a failure to address such issues has the potential to impact product sales due to poor online reviews.

WePack sales director Mick Clark said: “Many large retailers now allow people to order online, so the strength and durability of packaging has become more important than ever.

“A few simple changes to the way your product is packaged could result in far happier customers when they receive their delivery. This has the potential of boosting sales volumes.”

“People also love to share on social media these days. This means personalised premium packaging with a strong design can be posted across a number of social media platforms. Unfortunately, the same can also be said for products that arrive with superficial damage to the box they’re in.”

Few companies in the UK have reportedly considered designing smaller packages, while other firms seem to be opting for more resistant packaging.

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Research conducted by Dotcom Distribution revealed that four out of ten consumers in the UK share a picture of a product on social media if it comes in premium packaging.

A study released by the Citizens Advice also found that over one in ten people have received damaged goods when ordering online.

Clark said: “A few simple changes to the way your product is packaged could result in far happier customers when they receive their delivery. This has the potential of greatly boosting sales volumes in the long run.”

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