Tatua Co-operative Dairy has revamped the packaging of its Waikato-made speciality creams range with a resealable pouch, lowering its plastic use by 35%.

The New-Zealand-based company claims the introduction of chalk has allowed for the reduced consistency of the largely non-recyclable material in its packaging, which has also retained a strong and durable feel.

Tatua Co-operative Dairy marketing and sales general manager Susanne Rolfe explained that when the company designed the new packaging, it focused on value, convenience and cutting down on waste.

She said: “Inside, you’ll find the same amazing taste Kiwis know and love, but on the outside, our products are better in every way for the environment, supermarkets and consumers.

“Replacing approximately a third of our plastic use with innovative natural minerals like chalk is a small yet significant step in the right direction.

“We’re the first company in New Zealand to use Ecolean packaging and it has been approved for soft plastic recycling.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Tatua products such as culinary and whipping cream, mascarpone, cheese sauce and sour cream are being offered in 1kg stand-up pouches.

In addition, the company’s offerings of cooking cream, crème fraîche, mascarpone and sour cream have been made available in 500g pouches.

Rolfe added: “Products like crème fraîche may seem gourmet, but we want to show people how easy it is to add these delicious goodies into their daily lives.

“Using Tatua mascarpone instead of cream, for example, is an easy way to enhance the flavour and add a delicious creaminess to their favourite recipes.”