UK-based global technology research and advisory company Technavio has issued a new report on the global beer packaging market that provides an analysis of the major trends expected to impact the market outlook from last year to 2021.

The report highlights emerging trend as a factor that can significantly affect the packaging market and support its growth or decline.

“It is estimated that the consumption of energy in the production of the Green Fibre Bottle will be much lower than that required for the existing high-density polyethylene and paper technologies.”

According to Technavio research analysts, the three most important emerging market trends that would drive the global beer packaging market involve development of Green Fibre Bottle for beer packaging, the introduction of pouch packaging, and and tactile finish packaging for beer.

The companies will manufacture bio-based and biodegradable bottles, including cap, by using sustainably sourced wood fibre, with the brand name of the Green Fibre Bottle.

This will help make the bottles degradable.

Technavio Packaging lead analyst Sharan Raj said: “Impulse-drying technology used to develop the bottle makes sure that energy consumption during production does not exceed the amount that is being used in the existing product alternatives.

“It is estimated that the consumption of energy in the production of the Green Fibre Bottle will be much lower than that required for the existing high-density polyethylene and paper technologies.”

Expected to be one of the major trends in beer packaging market, pouch packaging will see the use of flexible beer pouch that can be custom-cut, sized and printed to replicate the shape of the traditional glass bottle.

Custom-printed flexible pouches can be designed in a variety of shapes.

After consumption, the pouches can be flattened and recycled thereby causing less damage to the environment.

A tactile coating also ensures a high-quality finish for industries, which can benefit from incorporating a rough texture and tactile effects on beer packaging and labelling.