Tetra Pak has announced a partnership with German printing presses manufacturer Koenig and Bauer to offer new full-colour digital printing on its beverage carton packages.

The company’s investment in new technology taps the power of digital on-package printing to offer new possibilities for beverage brands.

Simplifying the complexity of design handling, Tetra Pak’s digital printing technology is set to cut time from design to print, while opening up new avenues for flexibility in order placement and product customisation.

The technology will help beverage brands take advantage of additional benefits such as dynamic on-package printing and the ability to include various designs within the same order.

Tetra Pak Product Management and Commercial Operations executive vice-president Charles Brand said: “We are committed to helping our customers explore new avenues with a truly smart package, supporting their need for product customisation, smaller batch sizes, greater traceability and the ability to interact with the consumer.

“Our investment in this digital printer demonstrates our commitment to support customers with future-proof technologies as the digital revolution transforms the way we all do business.”

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“Our investment in this digital printer demonstrates our commitment to support customers with future-proof technologies.”

Koenig and Bauer is currently manufacturing the full-width digital printer, which will be installed at Tetra Pak’s converting plant at Denton, Texas.

Tetra Pak hopes to start field testing of the new, digitally printed carton packages early next year with North American customers.

Koenig and Bauer board member Christoph Müller said: “We are absolutely delighted that Tetra Pak has decided in favour of our digital printer.

“Collaboration between our companies is on an extremely constructive and trusting basis. I am sure that, together, we will significantly change the market for the benefit of Tetra Pak customers.”