Swiss packaging giant Tetra Pak has launched a new version of its Tetra Top carton bottle in the US with JUST water.
More than 80% of the Tetra Top package is said to be made from plant-based materials.
The new carton bottle’s cap and top are made from high-density polyethylene (HDPE) derived from sugarcane.
Tetra Top’s recyclable main sleeve is made from Forest Stewardship Council (FSC) certified paperboard that increases its renewable content from 53% to 82%.
The company noted that the the use of renewable materials, such as wood fibre from trees or bio-based plastic from sugarcane, plays a vital role in mitigating resource scarcity and climate change.
Tetra Pak product management and commercial operations executive vice-president Charles Brand said: "Packages made from renewable materials are not only good for the environment, but also offer our customers a competitive advantage.
"Consumers choose JUST water because they appreciate its brand values, and want this to be reflected in the whole user experience.
"We are pleased to have come up with a package that is aligned with this focus without compromising convenience and functionality."
Part of the Tetra Laval Group, the company has been providing processing and packaging solutions for food since 1951.
JUST CEO Grace Jeon said: "We started JUST with the belief that everyday products should evolve in ways that will continually reduce their impact on the environment while creating positive impact in communities where we operate.
"Compared with different types of plastic water bottles, this bottle innovation significantly reduces the product’s carbon footprint which aligns well with our business ethos."
Image: The new carton bottle is equipped with a cap and top made from high-density polyethylene (HDPE) derived from sugarcane. Photo: courtesy of Tetra Pak International S.A.