Receive our newsletter – data, insights and analysis delivered to you
  1. News
August 2, 2019

Tetra Pak introduces new holographic packaging in India

Tetra Pak has partnered with food and drink firm Hector Beverages to introduce its new holographic Tetra Pak Reflect packaging in India.

Tetra Pak has partnered with food and drink firm Hector Beverages to introduce its new holographic Tetra Pak Reflect packaging in India.

The new product assists food and beverage companies to update their packaging.

Tetra Pak will initially feature the holographic design on Tetra Prisma Aseptic (330ml) packs.

As part of the deal, Hector’s Paper Boat brand will introduce its Alphonso Aamras and Pomegranate flavours in the Tetra Prisma Aseptic cartons featuring the new design.

Tetra Pak South Asia marketing director Saumya Tyagi said: “Packaging is a critical stimulus for consumers at the point of purchase, be it e-commerce or retail. Brand owners are therefore looking for options that will help their packaging stand out from the competition.

“The Tetra Pak Index 2018 reveals that customisation of products and personalisation are set to be key differentiators for brands moving forward.

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
Cutting-edge innovation in fish packaging

“With its holographic effect, Tetra Pak Reflect puts our customer’s brand in the spotlight, making it a true attention-grabber, with a great overall drinking experience.”

Paperboat will offer the new holographic packs for a price of Rs50 ($0.72) online through Grofers, as well as institutional channels such as Big Basket’s vending platform BB Instant, hotels, restaurants, multiplexes and travel retail outlets across India.

Hector Beverages co-founder and CEO Neeraj Kakkar said: “Paperboat as a brand has always successfully stood out from the crowd through its product and packaging innovations.

“Tetra Pak Reflect is a very exciting innovation and with the holographic packs, we have the chance to create an added ‘wow’ effect among consumers, and further strengthen our visual identity.”

Last month, the packaging firm started testing of its paper straws for beverage products in Europe.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU