ThinFilm Electronics has partnered with digital security products provider SmartSign to combat counterfeit products in Vietnam by offering smart packaging solutions to brand owners and government agencies.
The firms have agreed to use Thinfilm’s NFC OpenSense sensor tag technology to help address product counterfeiting, including wine and spirits, tobacco, and home health products in the Vietnamese markets.
The NFC OpenSense tags are thin, flexible labels designed to allow consumers, brands, retailers and others throughout the supply chain to verify the authenticity of each bottle and help prevent counterfeiting activities.
These tags can detect a product’s ‘factory sealed’ and ‘opened’ states, as well as wirelessly communicate contextual content in a NFC-enabled smartphone or device.
A custom mobile app and back-end software has been developed in combination with the NFC OpenSense tags by SmartSign to deliver an end-to-end anti-counterfeiting solution.
Thinfilm CEO Davor Sutija said: “We’re pleased to partner with SmartSign and also excited that NFC OpenSense will play a key role in helping to mitigate these serious issues in Vietnam.”
The partners will initially focus on the wine market by delivering the next-generation, anti-counterfeiting NFC solution throughout the country.
SmartSign CEO Nguyen Hoang Vu said: “This solution enables the Vietnamese Government to increase tax revenue and protect companies against unfair competition from illicit trade in counterfeit products.
“It also allows businesses to combat the proliferation of fraudulent products and, at the same time, provide relevant information to their valued customers through their smartphones.”
ThinFilm has recently partnered with Constantia Flexibles, a manufacturer of flexible packaging and labels, to jointly deliver pressure sensitive labels based on NFC OpenSense technology.